Hilton HHonors is offering an 80% bonus on purchased points until 8th February 2016. The cost to purchase points with HHonors is usually one cent per point. This promotion enables purchase of the Hilton points for around 0.56 cents each. One can purchase a maximum of 80,000 HHonors points before any bonuses per account per calendar year, meaning the highest number of points through this promotion is 144,000 at a cost of $800.
Hilton HHonors is Hilton’s guest loyalty program in which frequent guests can accumulate points and airline miles by staying with the various Hilton family of brands. The Hilton Honors program is one of the largest programs of its type, with over 30 million HHonors members. The program has partnerships with most major airlines where guests can “Double Dip” and accumulate both points and airlines miles simultaneously with their hotel stay. Similar to frequent flyer programs, there are various tiers of membership which guests can reach depending on the amount of stays and points accumulated annually, the higher the tier the more benefits members receive. The membership tiers are as follows:
Blue (obtained upon enrollment)
Silver VIP (obtained after 4 stays or 10 nights)
Gold VIP (obtained after 20 stays, 40 nights, or 75,000 base points)
Diamond VIP (obtained after 30 stays, 60 nights, or 120,000 base points)
Diamond VIP is the highest tier level, these members receive benefits such as access to the Executive Level lounge at Hilton Hotels, complimentary in-room internet access, Guaranteed 48-hour reservations, a dedicated “Diamond VIP Desk” which members can call for priority reservations and travel planning, a dedicated VIP check in line at larger hotels, best available room pre-assignments, and special in-hotel amenities such as room upgrades and arrival amenities.
The program has seen significant growth in China, which alone saw a 79 per cent increase in Hilton HHonors membership in 2011. This was attributed in part to the refining of the brand identity in China, including the addition of a Chinese name and a Chinese website for customers to sign up and redeem their points.