Mobile application development is quickly becoming a challenge for many companies which are looking to deploy their websites on mobile devices. According to the research from World Mobile Applications Market report, the total global mobile applications market is expected to be worth $25 billion by 2015 and that is up from about $6.8 billion in 2010.

In order to fulfill the need to exchange the ideas and strategies in mobile apps development IQPC hosted 2nd Annual Mobile Apps Conference 2012 in Sydney. The up-to-date content of the workshops, seminars and panel discussions together with influential selection of speakers has made the conference a leading forum in Australia for mobile apps developers.

Following is non-exhausting list of subjects covered:

Building brand loyalty and awareness through mobile apps.

Simplifying the shopping experience through mobile app engagement.

Utilising developer expertise to ensure product success and visibility in crowded apps stores.

Communicating with customers through targeted campaigns in the mobile space to increase brand awareness and customer loyalty and promote in-store presence.

Strengthening on-line presence through detailed mobile strategy development in reaction to customers engagement and shopping habits in the mobile space.

The integration of mobile, social networking and other internet enabled technologies into the traditional shopping experience to ensure brand awareness and long term business objectives.

Event partners and sponsors:
Intunity – leading developer of consumer and enterprise mobile apps in the Australian market.
Magic Software Enterprises (NASDAQ: MGIC) – global provider of mobile and cloud enabled application and business integration platforms.
Naturally Being – leading provider of cross platform mobile applications.

The organizer: IQPC’s 2nd Annual Mobile Apps Conference 2012

Written by Darius Peczek